Effortless Checkout – Give your customers shopping experiences so frictionless, customized, and protected that they can't resist tapping "Purchase".

From product discovery to checkout, use customer identity to personalize interactions and facilitate effortless buying whenever and wherever.

Reduce cart abandonment, increase sales, and stay ahead of the competition.

Why Is Optimizing Security and Experience in E-commerce Important?

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Reduce Abandonment

Retailers must provide frictionless, customized omnichannel experiences to attract and retain customers, as 59% abandon accounts after frustrating login attempts.

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Accelerate Digital Transformation

Retailers must deliver seamless, secure digital experiences faster than competitors by utilizing shopper insights to innovate and win over consumers.

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Build Trust & Drive Loyalty

Implementing robust data protection and multi-factor authentication is crucial for retailers to build customer trust and prevent 60% of users from abandoning services over data privacy concerns.

Customer Identity Drives E-commerce Innovation

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Customer identity gives your brand the power to eliminate friction in the shopping experience and personalize at scale to drive sales while using the right level of security controls to protect your customers from fraud and you from breaches.