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At Softvision, we are dedicated to delivering top-tier solutions for customer identity and access management (CIAM). With our innovative approach and specialization in Single Sign-On (SSO), Multi Factor Authentication (MFA), OpenID Connect, OAuth2, and cutting-edge technologies like Microsoft Entra CIAM and Auth0, we are committed to securing your enterprise and e-commerce platforms efficiently and effectively.
Why Customer Identity and Access Management is Crucial for your website
Customers want two simple things when they interact with brands - 1) A great user experience, 2) Protection from fraud, breaches and privacy violations
Seamless Customer Experience
Providing a seamless and personalized experience to your customers is essential for their journey from prospect to a loyal brand advocate. This involves ensuring that their interactions with your website, apps, and partner apps are smooth and non-intrusive. A Customer Identity and Access Management (CIAM) solution can help you collect data from these interactions, enabling you to create a well-developed customer profile without adding unnecessary friction to their experience. Additionally, a CIAM solution ensures that critical services are available when customers need them, which is crucial for customer retention. Failing to deliver an exceptional experience may lead to customers seeking alternatives.
Data Protection
Customer security is a top priority for many individuals. Research by McKinsey reveals that 53% of consumers verify a company's reputation for safeguarding customer data before engaging in online transactions or using digital services. This caution is understandable, as 43% of consumers have encountered fraud due to online personal information theft. Once a customer falls victim to identity fraud, they adopt a more vigilant approach. A recent 2022 customer survey indicates that more than half of these individuals are less willing to share data online and often favor online accounts with multi-factor authentication (MFA) while discontinuing the use of accounts they perceive as insecure.
Salient features of Softvision CIAM Solution
Unified profiles
The scope of customer access has expanded from web applications to encompass mobile partner apps. With Customer Identity and Access Management (CIAM), businesses can create cohesive customer profiles, ensuring uniform multi-channel experiences and tailored interactions with both customers and business associates.
Security requirements
The rise in both the size and occurrence of data breaches has left numerous organizations uncertain about their capacity to safeguard their critical customer data. Customer Identity and Access Management (CIAM) solutions offer robust security functionalities beneficial for both organizations and users. Users have the option to secure their accounts through multi-factor authentication or passwordless methods, enhancing account protection. Simultaneously, organizations can enhance security measures by leveraging risk signals to thwart breaches and unauthorized account access, along with employing identity verification to prevent fraudulent account creation.
Performance and scalability
Like numerous businesses, the volume of data gathered per customer is growing significantly. Additionally, fluctuations in customer demand, whether due to seasonal patterns or other factors, are common. During such periods, operational resilience is paramount. It is crucial to guarantee that customers can access essential services promptly, especially during peak demand periods. The Softvision CIAM solution enables the seamless and immediate provision of access to customer-facing applications and services during high-traffic times and as your customer base expands.
Privacy and regulatory compliance
As customers increasingly provide organizations and their affiliates with additional information to streamline and personalize interactions, the importance of data privacy remains paramount. Despite the increased sharing of information, customers still harbor concerns about data privacy and look to organizations to responsibly manage and safeguard their data.
What are the Benefits of Softvision CIAM Solution
Acquire and retain customers effectively reducing your CAC
Drive loyalty & revenue across all channels while delivering great customer experience
Build customer trust by giving them control over and visibility into their data and how it’s being used.
Tools & Technologies used for our CIAM Solution
